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Service Area Break-even Calculator
Before adding a distant ZIP code or buying leads in a new county, model the travel burden and expected contribution using your own numbers.
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What “break-even CPL” means here
The calculator subtracts modeled mileage and paid drive time from gross profit per won job. It then multiplies that contribution by the close rate. The result is the maximum lead cost that would leave zero expected contribution under these assumptions.
Include every trip you expect—not just the first inspection—when estimating mileage and drive time. If emergency response commitments cannot be met consistently, exclude the area regardless of the modeled margin.
Free download · Built to use with your next job
Review lead sources by contribution.
Get the lead-source and job-cost workbook to compare actual spend, travel-related costs, and collected work.
- 7-tab Excel workbook with formulas, worked examples, and blank rows for your jobs
- 12 ready-to-adapt messages for open estimates, scope questions, and next steps
- 14-day rollout plan + optional CRM field and automation map