Free · Runs in your browser
Lead Response Opportunity Calculator
Estimate what a contact-rate improvement could be worth using your own inquiry volume, close rate, and average collected job value. This is a scenario—not a promise of future revenue.
Use the same definitions every week
Count an inquiry as “contacted” only when a two-way conversation occurs—not when a voicemail or automated text is sent. Calculate the close rate from contacted, qualified opportunities if that is how your team actually works, and document the definition in your scorecard.
The model is: inquiries × contact rate × close rate × average collected job value. Change one input at a time to see which assumption drives the result.
Turn the funnel math into a weekly habit.
Get the lead-source scorecard, weekly review workbook, and message library to turn the next inquiry into a clear next step.
- 7-tab Excel workbook with formulas, worked examples, and blank rows for your jobs
- 12 ready-to-adapt messages for open estimates, scope questions, and next steps
- 14-day rollout plan + optional CRM field and automation map